Do you ever wonder how you can make your website rank higher in the search engines? This is all due to search engine optimization. How you put your website together, on the front-end and back-end, influences how the search engines find it. If you want to learn how to optimize your website for the search engines, follow these suggestions.
Your website’s header may be the first thing visitors see, but the footer of your website is also equally important. You can use your footer to your advantage and assist spiders as they navigate through your site by duplicating your main navigation and making sure your footer links are redirecting visitors to your site’s most important pages.
Make sure you didn’t forget to leave robots.txt set. In many cases, when a site is in development, web designers will use a robots.txt file to prevent search engines from indexing the site at all. Some of these same web designers forget to remove the robots.txt file when the site goes live. If you know what date your site is going live, one tip is a create a cron job that deletes the robots.txt file automatically on the designated date
For the First helium visit
Engaging meta description tags for each page on a website can be very useful when obtaining search engine optimization goals. Description tags provide a good value to you, as it will be used to blurb about your site or page on search engine results. The meta tag should be brief and relevant. This type of tag usage will help to draw in more visitors to your site.
Post videos of your products on the various video sites across the web. These video channels can open up your product or service to a whole new world of potential buyers who may never have visited your site on their own. Plus, these video channels tend to make it easy for a viewer to pass a link onwards to a friend, essentially increasing you market reach with no more effort on your part.
When linking back to your homepage through other parts of your website, be sure that you are linking to the domain name and not <domain name>/index.html or another iteration that has something appended to the end. Your homepage will be placed higher on search results pages if you help search engines recognize that the domain name is the anchor of your site, rather than confusing the search engines by having two (or more) separate homepages (such as <domain name>/index.html).
In order to see if your SEO efforts are working, check where you stand in search engine rankings. There are many programs and tools that do this, like Google Toolbar and Alexa. If you don’t, you might be wasting your time assuming that your SEO is working while it isn’t.
Pay attention to the meta description of each of your pages. These descriptions are used by search engines to present a short summary of your page when it comes up in results. You can attract more visits by writing an engaging and interesting description for each page of your website.
Part of a wide-reaching search engine optimization strategy is to use the same keywords in your advertisements that you do on your site. Not only does this keep your efforts focused, it provides you with valuable feedback. The volume of traffic you get from different ads will tell you which keywords are most enticing to potential visitors.
When you decide to optimize your business website for search engine indexing, give the process a try for yourself before spending money on SEO consultants. While SEO is a pretty deep field with lots of esoteric subjects to learn, you can make some pretty impressive efforts with just a little study. Trying your own hand first will also make you a better judge of your SEO consultant’s performance if you hire one.
Keywords should be placed heavily on your page. By using them many times, this will help the search engines to determine what your page is all about. Use the key phrases that you have chosen several times, putting them as close to the top of your new page as you can. Placing key phrases in the proper place on your website, will help search engines recognize your site.
To maximize the effect of your photo ALT descriptions, include specific keywords like image or picture. Many people using image searches use one of these two keywords. Taking advantage of that will give your picture a higher ranking and bring you even more image search traffic. Try to vary what keywords you use to attract traffic from a variety of sources.
Make sure to research your keywords before placing them into your content. Try using websites like Google’s Keyword External Tool or Word Tracker to see what keywords are “hot” when it comes to your subject matter. By strategically using and placing keywords like this, you can raise your ranking in the search engine results.
The top priority in SEO these days is article marketing. It is the very best technique for link building in SEO today. By adding good content to your site on a regular basis, you will be generating links to your site at a consistent and measured rate, that will attract the right kind of attention from the search engines.
One best practice in SEO is to use heading tags to place keywords in the heading of the HTML code. Try not to think of headings as being part of the overall appearance or aesthetic aspect of the entire website design; it serves a far more practical purpose. Search engines use headings as a means of classifying and categorizing your site, not as a measure of attractiveness.
As you can see, search engine optimization is not rocket science. It is actually a very logical process. By following the suggestions in this article, you can optimize your website effectively so that your website will have a better chance of ranking higher. Remember, this does take time, but if you are diligent in applying what you have learned, you will see positive results.